Many of us, as children, have dreamed of being invisible, but who would have
ever thought that this childhood fantasy would ever materialize into the
revolutionary hunting sports brand, Mossy Oak. When Toxey Haas, Mossy Oak’s
Founder and CEO, was just a small child, his father took him into the
Mississippi woods and introduced his son to the great outdoors. He was hooked.
The childhood prank of sneaking up on someone by being “invisible” carried over
into his hunting strategy; to get close to the wildlife, you need to be
His moment of inspiration came some years later while sitting under
his favorite hunting tree in West Point, Miss. He scooped up a small bag of
dirt, twigs, leaves, and branches and carried it to the nearby fabric store;
dropping the bag on the counter, he asked, “Can you print fabric that looks like
the stuff in the bag?”. The concept of blending in with your surroundings had
long been used by military and many hunters, but the meshing of natural colors
was not sufficient enough to reach his goal of invisibility. Toxey realized the
secret to effective camouflage is to use the actual elements of nature, not just
the terrain colors to conceal your position. And so in 1986, the Mossy Oak
tradition began with Toxey's bag of natural materials.
The next revolutionary
breakthrough came with the integration of shadows into the original Mossy Oak
patterns making the fabric seem 3-dimensional. Over time with the development of
more realistic natural element patterns, this new concept cleared the way to new
products functional in a wider range of terrain including open fields and
wetlands with minimal coverage, duck blinds and fly ways, and tree stands. Each
pattern is tested in the actual environment in which each is designed to be
used. Patterns used for waterfowl are also tested from an aerial view.
currently has approximately 20 trademarked camouflage patterns. Mossy Oak does
not manufacture products but licenses the branded patterns to product
manufactures; that is why Mossy Oak brand patterns can be found on products from
a variety of manufacturers ranging from hunting gear to home decor.
employs approximately 105 employees, most located in Mississippi. There are also
53 National “Prostaff” members, 24 Regional Managers and 650 local level
Prostaffers, totaling over 700 individuals that act as spokespersons for Mossy
Oak from the national level all the way to local representatives.
Since it was
founded 23 years ago, Mossy Oak has become a multi-faceted corporation which
includes property sales for hunting, timber and recreational use in 12 states
(including 220 current lots in Mississippi); award winning outdoor television
shows like “Hunting the Country” and “The Obsession Revealed”; BioLogic Wild
Game that develops wild game seed blends to attract and manage wildlife; a Mossy
Oak retail mall located in West Point; and the new Nativ Nurseries that provide
landowners and managers with plants for building and/or restoration of wildlife
Mossy Oak is also a sponsor of national conservation organizations such
as Ducks Unlimited, National Wild Turkey Federation, Rocky Mountain Elk
Foundation, and Delta Waterfowl. It also contributes to Catch-A-Dream
Foundation, a non-profit out of Starkville, Miss., that takes terminally ill
children on hunting and fishing trips.
For more information on the Mossy Oak
brand, please visit www.mossyoak.com