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Rea Brothers Mid-South Auction

In 1955, a small greenhouse sheltering a one-lane strip was the founding site of what later came to be known as Rea Brothers Mid-South Auction. Cecil Rea, founder, sought to fill a need in the local community and saw the auction business as an opportunity to open a family-owned business bursting with potential.

It was in 1972 that Mid-South Auction actually came to be born, as Cecil turned the business over to his sons, Kenny and Jimmy. The brothers opened Rea Brothers Mid-South Auction in Philadelphia and quickly had to expand after attracting the attention of car dealers from across Mississippi and the Southeast. They decided to open a more centralized location in the Jackson, Mississippi region, planting its roots in nearby Pearl. In 1994, a new facility was needed to accommodate the increase in auctioned vehicles and, therefore, built its current location which includes a multi-million dollar facility and still located in Pearl.

The auction sells off leased and repossessed vehicles for some of the nation’s leading financial institutions. On any given week, cars and trucks from such companies as Hyundai Motor Finance, KIA Motors Finance, Wachovia Bank, State Farm Bank, Trustmark Bank, Regions Bank, in addition to local banks and credit unions, are offered. Major fleet companies also send their vehicles to Mid-South. Included among the consignors are Avis, Budget, and Enterprise Rent-A-Car, along with commercial fleet accounts such as Wheels, ARI and Fleet Lease Disposal.

The auction is primarily a dealer sale, drawing over 500 dealers from a number of states, to the facility every Tuesday with an additional 75 dealers bidding online. The exception to the dealer auction is the once a month Government Sale. This event is open to the general public and features surplus vehicles from the General Services Administration, the State of Mississippi, municipal governments and various utility companies.

Mid-South Auction’s impact extends further than just employing more than 100 people and drawing visitors from all over the region. The company also takes pride in giving back to the local communities it serves, participating in everything from sponsoring youth athletics to its “Help Support Our Troops Month”, where the auction matched contributions from dealers to help the families of members of the Mississippi National Guard.

Over the past 37 years, Mid-South Auction has grown from a one-lane automobile auction selling 40 cars a week, to a new, best-in-class, facility that processes over 32,000 vehicles a year for dealers taking notice from California to New York, and all the way down to home sweet home. Rea Brothers’ Mid-South Auction is proud of its past and proud to be a part of Mississippi’s future.

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